Obama’s Campaign Fundraising

Barrack Obama is the first major candidate to decline participation in the public financing system for  presdential campaigns, He’s found a more effective way to raise money by leveraging the power of the american people through online social networks.

Social networking is a virtual community where members share and communicate online. News and information is often deemed more trustworthy because it comes from a peer within a network, rather than from the media or other outside source.

It all starts when Obama’s website provides social networking tools that allow individuals to operate as independent fundraisers, organizers and influencers in support of the candidate.