Splitting Spending

Splitting the spend media agencies and the online dollar. Television still dominates global ad spending in 2011 with $190 billion, but online opportunities are changing the game with $72 billion, newspaper with $93 billion, magazine $43, radio $33 billion and outdoor $31 billion. All together the global ad spend is expected to be up 4.2% in 2011.

Splitting Spending

 

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